Privacy Policy
Last Updated: 2026
maaa.org.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at maaa.org.uk (the "Site").
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit data through contact forms or sign-up processes, we may collect your name, email address, and other contact details you provide.
- Technical Data: We automatically collect your IP address, browser type, operating system, referring website, pages visited, and timestamps of your activity.
- Cookies and Tracking: We use cookies, pixels, and similar tracking technologies to monitor your interactions with the Site and measure traffic patterns.
- Usage Data: Information about how you interact with our content, links clicked, time spent on pages, and navigation patterns.
How We Use Information
We use collected information for the following purposes:
- Conducting analytics to understand user behaviour and Site performance.
- Tracking affiliate conversions and commissions from partner casinos.
- Improving Site functionality, content, and user experience.
- Communicating with you in response to inquiries or requests.
- Complying with legal obligations and protecting our rights.
- Detecting and preventing fraudulent activity or misuse of the Site.
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track user behaviour to help us understand how the Site is used.
- Affiliate Tracking Cookies: Monitor clicks and referrals to partner casinos for commission purposes.
- Marketing Cookies: Enable targeted advertising and retargeting campaigns.
You may opt out of non-essential cookies by adjusting your browser settings or using our cookie consent management tool. Please note that disabling cookies may affect Site functionality. For more information, visit aboutcookies.org.
Third-Party Links
Our Site contains links to third-party casino operators and affiliate partners. We are not responsible for their privacy practices, data collection, or content. We strongly encourage you to read the privacy policies of any third-party sites before providing personal information or engaging in gambling activities. Your use of linked sites is entirely at your own risk and subject to their terms and conditions.
Your Rights
Under UK and EU data protection law (GDPR), you have the following rights:
- Right to access your personal data.
- Right to correct inaccurate data.
- Right to delete your data ("right to be forgotten").
- Right to restrict processing of your data.
- Right to data portability.
- Right to object to processing.
- Right to withdraw consent at any time.
If you are a US resident, you may have rights under the California Consumer Privacy Act (CCPA) and similar state laws. To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically, we retain analytics and usage data for up to 12 months. Affiliate tracking data is retained for the duration required to process commissions and resolve disputes. You may request deletion of your personal data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or need to report a privacy concern, please contact us at:
Email: privacy@maaa.org.uk
We will respond to all privacy inquiries within 30 days of receipt.